Blurred launches Prepare, its new TCFD preparedness product, under AAA consultancy framework

Today, Blurred launches its AAA (Assess, Address, Activate) consulting and creative framework for its ESGP (Environmental, Social, Governance, Purpose) proposition.

AAA takes clients through the entire ESGP journey, from identifying areas of material risk through developing plans to mitigate those risks, to creative activation.

Stuart Lambert, Founding Partner, said: “Before a company can talk about the good it purports to do in the world, it must first prove it seeks to do no harm. That’s why genuine, credible Purpose is a product of honest ESG analysis, which we talk about as ESGP. We’ve created AAA as a framework to guide clients through this journey.” 

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Blurred’s AAA framework comprises a number of products, including Prepare, which the firm also launches today. 

Prepare helps corporations prepare for TCFD (the Task Force on Climate-related Financial Disclosure). 

The UK has announced its intention to make TCFD-aligned disclosures mandatory across the economy by 2025. The current UK Government roadmap mandates that this will come into effect for some companies as early as this year (2021) and will mean large companies will have to quantify and disclose their financial exposure to climate change.

Companies will be required by law to go through a formal process of identifying and then disclosing details of material risks and opportunities arising from climate change under differing future climate scenarios. 

Prepare is a short, intensive consultancy programme developed for CFOs, CEOs, CADs and the ExCo, designed to rapidly move affected organisations from a state of uncertainty to a state of readiness and confidence with regards to TCFD.

In as little as four weeks, the Blurred team can ensure senior leaders are fully informed and up-to-speed about:

  • Immediate and emerging demands/requirements in relation to TCFD

  • How TCFD relates to other frameworks, including those developed by the CDP (formerly the Carbon Disclosure Project), Climate Disclosure Standards Board (CDSB), the Global Reporting Initiative (GRI), the International Integrated Reporting Council (IIRC), and the Sustainability Accounting Standards Board (SASB)

  • The core elements of climate-related financial disclosures (Governance, Strategy, Risk Management and Metrics & Targets)

  • The legislative context in the UK and EU, and the likely impact of the new Biden administration in the United States

  • The specific areas of risk they will need to understand related to their own organisation

  • An initial view on gaps in data and processes

  • A recommendation on priority areas for next-step work

“Climate risk is investment risk, so TCFD is the number one headache for CFOs of multinational organisations right now,” said Lambert. “Helping clients assess their risk profile, get a plan in place to address it, and then activate the resulting story for investors, NGOs, policy-makers, employees and customers is what the AAA approach is all about.”

Other products Blurred has developed within its AAA framework include:

  • ESG Risk Map: a tool for assessing and scoring a given business against 13 critical ESG sub-categories and criteria, which map to the Sustainability Accounting Standards Board (SASB) Materiality Map and the GRI Standards.

  • Advance: a tool which gives a client a figure for how much money could be saved or generated by its business by connecting its ESG work to its Purpose-driven communications. This is calculated as reduced cost of capital borrowing.

  • Lens: a consultancy programme designed to identify and put in place a credible social Purpose for an organisation, based on the output of an ESG risk assessment.

Stuart Lambert